The Texas Tribune Festival
ART DIRECTION | EXPERIENTIAL | VIDEO
The Texas Tribune Festival is an annual festival put on by The Texas Tribune (a non-profit, nonpartisan, digital-first media organization) that brings together thought-leaders, politicians, journalists, and industry experts for conversations about Policy and Politics in Texas and beyond.
OBJECTIVE
Refresh existing visual identity to better capture the high-spirited atmosphere of Festival in order to appeal to audiences who are unfamiliar with The Texas Tribune. This would increase engagement with our membership program, sponsors and partnerships for Festival and year-round events, and lead to brand recognition of the organization.
TARGET AUDIENCE
Individuals who are new to The Texas Tribune.
ART DIRECTION
Jacob Villanueva, Alfredo Palacios
PRINT DESIGN
Alfredo Palacios, Carla Garcia Leija
CAMPAIGN/MARKETING CREATIVE
Alfredo Palacios
VIDEO/LIVESTREAM
Jacob Villanueva, Alfredo Palacios
WHAT CHANGED THIS YEAR?
The Festival brand relies on the use of modular elements such as grids. By embracing the movement made within these grids, we were able to give a light refresh to our visual system.
We also experimented with collage compositions and new graphical elements and styles. This helped us establish a playful tone with our existing creative, and paved the way to push our festival brand into unique iterations.
GETTING THE WORD OUT
By leading the production of promotional graphics this year, I was able to:
Templatize the creation of graphics by creating color styles to match each major campaign
Integrate new visual elements like stars and photo-backgrounds
Use GIFs/animation to display emphasis on important marketing pushes
LIGHTS, CAMERA, ACTION
The Texas Tribune Festival is a recorded event. We livestream for attendees, and publish recorded sessions for viewing after.
Standard video graphics like title cards, lower thirds, and special call to actions are integrated to bridge the gap between in-person and digital experiences.
I templatized the title card design, allowing for ease of production. I also oversaw and assisted in the production of all video graphics.
THESE EFFORTS LED TO…
7,000+
ESTIMATED ATTENDEES
96.5%
WILL ATTEND
TRIBFEST AGAIN
2.27 M
SYNDICATED SESSION VIEWS (TRIBUNE AND PARTNERS)
AS WELL AS ATTENDEE SATISFACTION OF…
94%
RATED THEIR ROI ON FEST TICKETS AS EXPECTED OR HIGHER
8/10
MORE INCLINED TO CHOOSE TRIBUNE-SUPPORTING ORGS
WANT TO SEE A BIT MORE?
CHECK OUT THE OFFICIAL TTF24 VIDEO OR OUR BEHANCE PAGE FOR THE FULL BREADTH OF THIS FESTIVAL, AND YEARS PAST!