15 Years with The Texas Tribune
ART DIRECTION
OBJECTIVE
It’s been 15 years since The Texas Tribune came to fruition! Let’s produce a creative photo shoot to celebrate our newsroom. We’ll also need creative to fall in line with a special membership campaign to drive support from our audiences.
TARGET AUDIENCE
The Texas Tribune members and greater public audience.
ART DIRECTION
Alfredo Palacios
PHOTOGRAPHY
Eli Hartman
HOW WE DO IT AT THE TRIBUNE
This photo shoot was centered around our (The Texas Tribune’s) take of an office party. By incorporating our newsroom into the mix, we were able to focus on organic human interactions and highlight the collaborative environment of the organization.
I decided to play into our Tribune Gold color by keeping the visuals of the photo shoot monochromatic, yet mixed in terms of mediums (paper, tinsel, feathers, etc).
The result was a casual, tongue-in-cheek photo shoot that honored our 15 years as a newsroom.
